A Media Planner / Buyer: Media planners gather information on the public’s viewing and reading habits, and evaluate editorial content and programming to determine the potential use of media such as Newspapers, Magazines, Radio, Television, or the Internet. Here you get wealth of information in television, print, radio, and direct advertising. Learn how to unleash the power of these media forms. Get top media stories, as well as links to interactive stories, film and programming, information on civil liberties in communication, and details and statistics about media consumption. Learn how to create a media plan, tap into the strength of Media, and find other media planning resources. Learn about reader behavior scores, new readers, content analysis, and content satisfaction, so that you can make the most of your career in promotion and media planning strategies. Pay Scale: Media Planner / Buyer One of the best paying industry in India, most of the Planners / Buyers get salary basis their knowledge and experience. Most of the agencies in India offer salary 3-5 Lacs for fresher. Also enjoy life of a celebrity and do party @ every weekend.
Currently working with Lodestar Universal-Delhi as Senior Planner since March. 2011, with complete media responsibilities for Microsoft India
Have worked with Madison Media Pvt. Ltd-Delhi as Planning Manager in the period Feb‘10 – Feb’11, with complete media responsibilities for- Spice Mobile
Have worked with Dentsu Media Pvt. Ltd-Delhi as Media Planner in the period Jan‘08 – Jan’10, with complete media responsibilities for- Honda Cars/Bikes , Canon India
Profile Highlights: Hands on experience in Media Planning Software: TGI/TAM/IRS/RAM/MAP Demonstrated abilities in cementing healthy relationship with the clients for generating business & retention Making Plans with proper rationale behind the selection of channels Deciding the best media vehicles, coordinating media buying and Implementation Plan optimization for Television Market Prioritization / TG selection/ Psychographic Analysis Media Review for the Brand (Quarterly / Half Yearly / Annual)
Study for media behaviour of different Markets / TG Competitive Analysis for Category/Brand Analysing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning sales & marketing strategies; devising Annual Media Strategies.
Competitive Analysis for Category/Brand Analysing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning sales & marketing strategies; devising Annual Media Strategies.